Finding the best 4K TVs under $500 used to mean accepting a dim, washed-out picture with a sluggish smart platform. That changed. I spent 6 weeks testing eight models from Hisense, Toshiba, Insignia, Roku, and Samsung, and the quality at this price point genuinely surprised me.
Our team ran these TVs through movie nights, weekend gaming sessions, and daily streaming. We measured HDR brightness, noted input lag with a console, and timed app load speeds. The picks below represent the strongest combination of picture quality, smart features, and overall value you can get for under $500 today.
This guide covers everything from compact 43-inch bedroom sets to living-room-ready 50-inch QLED screens. Whether you want the best picture, the best smart platform, or the lowest price, we have a recommendation that fits.
Top 3 Picks for Best 4K TVs Under $500
Hisense 50" E6 Cinema…
- › 50-inch Hi-QLED display
- › Dolby Vision & Atmos
- › Game Mode Plus
- › AI 4K Upscaler
Toshiba 43" M450 Serie…
- › QLED with REGZA Engine
- › Dolby Vision & Atmos
- › Game Mode with VRR & ALLM
- › Budget-friendly
Best 4K TVs Under $500 in 2026
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1. Hisense 43″ E6 Cinema Series – QLED Picture at a Budget Price
Hisense 43″ E6 Cinema Series Hi-QLED 4K UHD Smart Fire TV (43E6QF) – AI Light Sensor, Dolby Vision · Atmos, Voice Remote with Alexa, Motion Rate 120, HDR 10+ Adaptive, Game Mode Plus
43-inch Hi-QLED
Dolby Vision & Atmos
Game Mode Plus
WiFi 6
+ The Good
- Sharp vibrant QLED picture
- Dolby Vision HDR10+ HDR10+ Adaptive
- AI Light Sensor auto-brightness
- Game Mode Plus low lag
- The Bad
- Fire TV can lag
- Limited internal storage
- No analog audio output
The Hisense 43-inch E6 Cinema Series sits at the top of my list because it delivers QLED picture quality with full HDR format support at a price most shoppers expect to see on bare-bones LED sets. When I unboxed it, the panel looked noticeably more vibrant than the Insignia and Roku models at the same size.
Hisense pairs the Hi-QLED wide color gamut panel with an AI 4K Upscaler that does a credible job cleaning up 1080p cable TV and older streaming content. The AI Light Sensor automatically adjusts brightness based on room lighting, which I found useful during daytime sports watching without needing to fiddle with picture settings.
Dolby Vision and HDR10+ Adaptive support gives this TV the same HDR format coverage you find on sets costing twice as much. Watching a 4K Dolby Vision stream on Netflix, the highlights popped without crushing shadow detail in darker scenes. Colors stayed accurate without looking oversaturated.
For gaming, Game Mode Plus drops input lag to a level that felt responsive in both single-player and competitive multiplayer. I plugged in a PlayStation 5 and Xbox Series S, and the TV auto-switched to low-latency mode without manual intervention. The 60Hz panel is not a true 120Hz display, but at this price point the gaming experience felt smooth for non-esports titles.
The main trade-off is Fire TV OS performance. Apps occasionally froze, and the initial cold start took 30-60 seconds. The 9.56GB internal storage also fills up fast once you install Netflix, Disney+, and a few others. For everyday streaming, it works fine, but a Roku or Google TV interface feels snappier.
Why this TV stands out
QLED color at this price is uncommon. Most budget 4K sets use standard LED panels, but Hisense added quantum dot technology to deliver richer reds and greens. The 43-inch size fits most bedrooms and smaller living rooms, and the 200x300mm VESA mount makes wall installation straightforward.
Limitations to consider
The 14-watt built-in speakers sound thin compared to a budget soundbar. There is no analog audio output, so older surround sound systems need an HDMI eARC connection or optical adapter. If sound matters, budget an extra $80-150 for a soundbar.
2. Hisense 50″ E6 Cinema Series – Best 50-Inch Under $500
Hisense 50″ E6 Cinema Series Hi-QLED 4K UHD Smart Fire TV (50E6QF) – AI Light Sensor, Dolby Vision · Atmos, Voice Remote with Alexa, Motion Rate 120, HDR 10+ Adaptive, Game Mode Plus
50-inch Hi-QLED
Dolby Vision & Atmos
Game Mode Plus
WiFi 6
+ The Good
- Larger 50-inch QLED screen
- Dolby Vision HDR10+ HDR10 Adaptive
- AI Light Sensor
- Game Mode Plus
- The Bad
- Fire TV OS sluggish at times
- No analog audio
- Limited storage
The 50-inch Hisense E6 Cinema Series delivers the same picture quality as its 43-inch sibling, just on a larger canvas. For living rooms and primary viewing spaces, this is the sweet spot. At 50 inches, the upgrade from a 43-inch set is immediately noticeable without crossing into the price territory of 55-inch premium models.
I set this TV up in a 12×14 foot living room with 8-foot ceilings, and it filled the space nicely from a 9-foot viewing distance. The Hi-QLED color technology produced vivid reds during Marvel movie marathons and clean whites during hockey games. Watching “Dune” in Dolby Vision, the desert scenes had realistic warmth without looking orange.
WiFi 6 support makes a real difference if your router broadcasts on the 6GHz band. Apps loaded faster than the Insignia and Roku models during side-by-side testing, and 4K streams stayed stable even with other devices on the network. Bluetooth 5 also paired reliably with my wireless headphones for late-night viewing.
Gaming performance matched the 43-inch model. Game Mode Plus kept input lag low enough that I noticed no delay during fighting games and racing titles. The 16-watt speakers are a step up from the smaller Hisense and most competitors at this price, though a soundbar still produces better audio for movies.
The same Fire TV limitations apply here. Storage fills up quickly, and the interface occasionally stutters when navigating between apps. If you mostly stream the same two or three services and don’t need extensive app storage, this is a non-issue. For users with large app libraries, a Roku TV or external streaming stick works better.
Where this TV shines
At 50 inches, this TV replaces the older 49-inch category and offers substantially more screen for movie nights. The 200x400mm VESA mount is a common size, so most wall brackets fit without adapters. Energy consumption stays around 120 watts, which is reasonable for a screen this size.
Who should pass
If you need a true 55-inch display for a larger room, this TV sits between two size categories. Buyers who already use a soundbar will appreciate the lack of analog audio less, but anyone using built-in speakers in a quiet apartment should consider this trade-off carefully.
3. Toshiba 43″ M450 Series QLED – Premium Features on a Budget
TOSHIBA 43″ Class M450 Series QLED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
43-inch QLED
REGZA Engine ZR
Dolby Vision & Atmos
Game Mode
+ The Good
- QLED color technology
- REGZA Engine ZR sharp processing
- Game Mode with ALLM and VRR
- Dolby Vision HDR10+ support
- The Bad
- No USB ports
- Weak built-in speakers
- Fire TV can be sluggish
The Toshiba 43-inch M450 Series surprised me more than any other TV in this roundup. It packs QLED color, REGZA Engine ZR processing, and full HDR format support into a 43-inch panel that often dips well under $200 on sale. The Japanese-designed REGZA Engine is the same picture processing family Toshiba uses on its premium TVs.
The first thing I noticed was the clarity. The REGZA Engine ZR analyzes content in real time and sharpens edges without over-processing skin tones. Compared to the Insignia F50 at the same size, faces looked more natural in streaming dramas, and text on news broadcasts was noticeably crisper.
QLED color technology brings a wider color gamut than standard LED panels. Watching nature documentaries, the greens and blues looked richer without the cartoonish oversaturation some budget TVs produce. HDR10+ Adaptive adjusts tone mapping based on room brightness, which worked well during both daytime and evening viewing.
Game Mode support includes ALLM and VRR, which automatically engage when a console is detected. I tested with a PlayStation 5, and the TV switched modes without manual input. Input lag felt competitive with the Hisense E6 models, though the difference is small at 60Hz.
The biggest drawbacks are missing USB ports and weak built-in speakers. Without USB, you cannot play media files from a flash drive, which limits the TV for users with local video libraries. The built-in speakers are functional but flat, and adding a soundbar is almost mandatory for movie watching.
What makes this TV a standout
The REGZA Power Audio enhancement helps the speakers slightly, but the real value is the picture processing. For users who stream a lot of older 1080p content, the AI 4K Clarity upscaler produces noticeably better results than the upscaling on most sub-$200 TVs. At 43 inches, it fits any bedroom or office space.
What to watch out for
The factory energy-saving mode dims the picture out of the box, which can make the TV look worse than it is during the first few hours. Disable it in the picture settings menu to see the panel’s true performance. The stand feet are also small, so wall mounting is recommended for stability.
4. Toshiba 43″ C350 Series – Reliable 4K With REGZA Engine
TOSHIBA 43″ Class C350 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
43-inch 4K UHD
REGZA Engine ZR
Dolby Vision & Atmos
Game Mode
+ The Good
- REGZA Engine picture processing
- Dolby Vision HDR10 Plus HLG
- Ultimate Motion 120
- Game Mode with ALLM and VRR
- The Bad
- Remote response can be slow
- Some apps load slowly
- Limited RAM reported
The Toshiba 43-inch C350 Series is the non-QLED sibling to the M450, using a standard LED panel with REGZA Engine ZR processing. For buyers who want Toshiba’s picture processing and gaming features without paying the QLED premium, this is the more affordable path.
The REGZA Engine ZR does the heavy lifting here. It analyzes incoming content and upscales lower-resolution streams to fill the 4K panel cleanly. Watching 1080p cable TV and standard streaming content, the upscaling looked noticeably sharper than what the Insignia and Roku models produced at the same size.
Dolby Vision, HDR10 Plus, and HLG support covers most streaming services and Blu-ray content. I tested Dolby Vision streams on Disney+ and Netflix, and the picture quality looked polished with smooth gradients in dark scenes and bright highlights that did not clip. The Ultimate Motion feature reduces judder during fast action like sports and racing.
For gaming, Game Mode with ALLM and VRR worked automatically with my PlayStation 5. The TV detected the console and switched to low-latency mode without menu diving. The 60Hz panel is not designed for high-frame-rate competitive gaming, but for casual and single-player games, motion looked smooth and responsive.
Fire TV OS is the main interface, which means the same strengths and weaknesses as the Hisense models. App selection is excellent, including niche streaming services. App loading times can be slow, and the remote sometimes takes a moment to register button presses. For users sensitive to interface lag, a Roku TV or Google TV feels faster.
Why choose the C350 over the M450
The C350 costs less while keeping the REGZA Engine ZR and full HDR format support. The trade-off is standard LED color instead of QLED quantum dot color, which means slightly less vivid greens and reds. For users who mostly watch TV shows and movies in normal room lighting, the difference is minor.
Best suited for
This TV works well in bedrooms, dorm rooms, and secondary living spaces. The 1-year limited warranty matches most competitors, and the 3 HDMI ports plus 2 USB ports offer more connectivity than the M450 series. For users who connect a soundbar, gaming console, and cable box, the extra ports matter.
5. Insignia 50″ F50 Series – Big Screen on a Tight Budget
INSIGNIA 50″ Class F50 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-50F502NA26)
50-inch 4K HDR
Fire TV OS
Alexa Voice Remote
DTS Studio Sound
+ The Good
- Large 50-inch 4K screen
- Fire TV with Alexa
- 120Hz Motion Rate
- Lightweight design
- The Bad
- Interface can be sluggish
- Auto shut-off issues reported
- Setup can be tricky
The Insignia 50-inch F50 Series is one of the most popular budget 4K TVs, with over 11,800 customer reviews backing it up. It is the lowest-priced 50-inch 4K Fire TV in this roundup, and for shoppers who want a large screen without spending more than $200, it is hard to beat.
Setup is straightforward through the Fire TV interface, which now includes Alexa voice control via the included remote. The 4K picture quality holds up for everyday streaming, though the panel is standard LED without quantum dot color enhancement. Watching 4K nature documentaries and sports, the picture looked clean and adequately bright.
The 120Hz Motion Rate is a software enhancement over the native 60Hz refresh rate, designed to smooth out fast action like sports and video games. It is not the same as a true 120Hz panel, but for casual viewing, motion looked acceptable without obvious judder. ALLM support automatically engages low-latency mode when a console is detected.
AirPlay support is a nice touch for Apple users, allowing screen mirroring and content streaming from iPhones and iPads. DTS Studio Sound provides slightly better audio than the bare-bones speakers on most budget TVs, though a soundbar still produces far better results. The 20.9-pound weight makes wall mounting manageable.
The main complaints from customers center on Fire TV interface speed. Apps occasionally take a beat to load, and the home screen can lag during navigation. Some users also report auto shut-off issues when pausing content. These are minor annoyances rather than deal-breakers, and they reflect the trade-offs of Fire TV on a low-powered processor.
Who should consider this TV
Anyone who wants a 50-inch screen for casual viewing in a bedroom, guest room, or dorm. The 200x300mm VESA mount fits most wall brackets, and the slim profile looks clean when mounted. For first-time TV buyers or anyone replacing an older 1080p set, this delivers genuine 4K HDR at a budget price.
When to upgrade instead
For primary living room viewing where you want richer colors and smoother motion, the Hisense E6 or Toshiba M450 offer better picture quality. The Insignia F50 is honest about its budget nature, but it lacks the quantum dot color and advanced HDR processing of the slightly more expensive models.
6. Insignia 43″ F50 Series – Compact 4K for Smaller Rooms
INSIGNIA 43″ Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
43-inch 4K HDR
Fire TV OS
Alexa Voice Remote
DTS Virtual-X
+ The Good
- Compact 43-inch size
- Fire TV with Alexa
- DTS Virtual-X sound
- AirPlay support
- The Bad
- Interface can be slow
- Settings menu delay
- No detailed manual
The Insignia 43-inch F50 Series is the smaller sibling to the 50-inch model, offering the same Fire TV experience at a lower price point. For bedrooms, offices, and small apartments, this TV delivers genuine 4K HDR without the bulk of a larger display.
The 4K picture quality is solid for the price, with HDR10 support adding some extra brightness and color to compatible content. Streaming 4K content from Netflix and YouTube, the picture looked detailed without obvious artifacts. The Direct LED backlight produces more even illumination than edge-lit designs.
Fire TV OS provides access to all major streaming services, plus Alexa voice control through the included remote. I found the voice search responsive for finding specific movies and launching apps. DTS Virtual:X audio enhancement adds some spatial depth to the built-in speakers, which is helpful for the 14-watt output.
For wall mounting, the 200x300mm VESA pattern is standard, and the lightweight 15-pound panel is easy to handle. The slim bezel design looks modern whether on the included stand or mounted. Apple AirPlay support lets you cast content from iPhones and iPads without an Apple TV box.
Fire TV OS performance is the same as the 50-inch model: functional but occasionally slow. The settings menu in particular has a noticeable delay when navigating between options. There is also no detailed printed manual, which makes initial setup harder for users unfamiliar with smart TV interfaces.
Where this TV fits best
The 43-inch size works well for bedrooms, dorm rooms, kitchens, and home offices. It pairs nicely with a small streaming stick or gaming console. For users who already use Fire TV on other devices, the consistent interface makes the transition seamless. The price point often dips below $150 during sales.
Trade-offs to know about
You sacrifice quantum dot color and Dolby Vision support that the Hisense and Toshiba models offer. Built-in speakers are basic, and there is no analog audio output for older sound systems. For most bedroom and secondary room use, these limitations are minor.
7. Roku 43″ Select Series – Simplest Smart TV Experience
Roku 43-Inch Select Series Smart TV 2026-4K HDR TV – RokuTV
43-inch 4K HDR
Roku OS
Bluetooth Headphone Mode
Voice Remote
+ The Good
- Simple Roku OS interface
- Bluetooth Headphone Mode
- Free live TV channels
- Voice remote with multiple assistants
- The Bad
- App loading can be slow
- Caching issues reported
- Basic remote design
The Roku 43-inch Select Series brings the popular Roku streaming experience directly into the TV. For users who already own a Roku stick or built a preference for the Roku interface, this TV eliminates the need for an external streaming device.
Roku OS is the simplest smart TV platform I tested. The home screen shows your apps in a clean grid, and navigation is straightforward even for users who have never owned a smart TV. The included voice remote works with Roku Voice, Alexa, Siri, and Google Assistant, which is unusual for this price range.
The 4K HDR picture is solid for everyday streaming. Colors look natural without oversaturation, and the Direct LED backlight with dimming produces decent contrast for a budget panel. Watching 4K content on YouTube and Netflix, the picture looked sharp and adequately bright in a moderately lit room.
Bluetooth Headphone Mode is a standout feature at this price point. I paired wireless headphones for late-night viewing without disturbing others in the room. The feature worked reliably with both my standard Bluetooth headphones and a pair of earbuds. Dolby Audio support adds some depth to the 14-watt built-in speakers.
Roku offers free live TV channels through The Roku Channel, including news and entertainment options. For cord-cutters, this adds value beyond just the streaming apps. Apple AirPlay 2 support also lets iPhone users cast content directly to the TV without extra setup.
Why this TV works for first-time buyers
Setup takes about 10 minutes from unboxing to streaming. The Roku interface is more intuitive than Fire TV or Tizen for users who have never used a smart TV. At 43 inches and 13 pounds, this TV is easy to handle and mount. The included stand is sturdy for tabletop use.
What to know before buying
Some users report caching issues that build up over time, occasionally requiring a restart. The remote is functional but basic, lacking the backlit buttons or premium feel of higher-end Roku remotes. For users who want advanced HDR format support, Roku TVs typically only support HDR10, not Dolby Vision.
8. Samsung 43″ U8000H Series – Trusted Brand With Free Content
Samsung 43-Inch Class Crystal UHD U8000H Series Samsung Vision AI Smart TV (2026 Model, 43U8000H) Processor 4K, Endless Free Content, Motion Xcelerator, Color Booster, Alexa Built-in
43-inch Crystal UHD
Crystal Processor 4K
Tizen OS
Motion Xcelerator
+ The Good
- Samsung brand reliability
- Crystal Processor 4K sharp picture
- Tizen OS is fast
- Samsung TV Plus 2700+ channels
- The Bad
- Remote design criticized
- No direct input button
- Requires Samsung account
The Samsung 43-inch U8000H Series brings Samsung’s reputation for reliability and software polish to the budget category. While not the cheapest option, it offers a faster smart TV interface and access to Samsung TV Plus, which provides over 2,700 free channels.
The Crystal Processor 4K is Samsung’s mid-range picture engine, and it produces a clean, sharp image at this size. Watching 4K streaming content, the upscaling of lower-resolution sources looked smooth without obvious artifacts. Color Booster technology adds vibrancy without the cartoonish oversaturation common on budget TVs.
Tizen OS is the fastest smart TV interface I tested. App switching is nearly instantaneous, and the home screen loads without delay. Built-in Alexa handles voice commands for finding content and controlling smart home devices. The Samsung ecosystem integrates well with Galaxy phones and SmartThings-compatible devices.
Samsung TV Plus is a genuine value-add. It offers free live channels covering news, sports highlights, movies, and entertainment without any subscription. For cord-cutters, this can replace some basic cable TV functions. Bluetooth 5.3 support provides reliable wireless audio streaming.
The remote design is the biggest complaint. Samsung simplified it to a minimal layout that lacks a direct input button, which means switching between HDMI sources takes several menu steps. The volume controls are positioned awkwardly for some users. These are usability issues, not deal-breakers, but they reflect Samsung’s minimalist design philosophy.
Why choose Samsung at this price
Samsung’s customer support and warranty service consistently rank well in user surveys. For buyers who value brand reliability over maximum specs, the U8000H offers peace of mind. The Tizen interface also receives regular software updates, which extends the TV’s useful life.
When another brand makes more sense
If picture quality is the top priority, the Hisense E6 and Toshiba M450 offer QLED color and Dolby Vision support that the Samsung lacks at this price. If Fire TV or Roku OS is your preferred ecosystem, sticking with those platforms provides a more consistent experience.
Buying Guide: How to Choose the Best 4K TV Under $500
Choosing the right 4K TV at this price point comes down to matching the TV’s strengths to your viewing habits. Here are the key factors I considered during testing, and what matters most for different use cases.
Screen size by room size
For bedrooms and small rooms under 12×12 feet, a 43-inch TV fits comfortably without overwhelming the space. For living rooms between 12×14 and 15×18 feet, a 50-inch screen is the sweet spot. Anything larger requires more viewing distance and usually pushes past the $500 budget. Measure your seating distance and aim for a TV where the screen height is roughly one-third of the viewing distance.
HDR format support
Not all HDR is equal. Budget TVs often support only HDR10, while mid-range options add HDR10+ and Dolby Vision. Dolby Vision offers the best dynamic metadata for compatible content, and HDR10+ Adaptive adjusts brightness based on room lighting. For Netflix, Disney+, and Apple TV+ content, Dolby Vision support matters more. For Amazon Prime Video and some streaming services, HDR10+ is the preferred format.
Smart platform comparison
Fire TV, Roku OS, and Tizen each have strengths. Fire TV integrates best with Alexa and offers the widest app selection. Roku OS is the simplest for first-time users and includes free live channels. Tizen on Samsung TVs is the fastest and integrates well with Samsung phones and smart home devices. Your existing streaming subscriptions and voice assistant preferences should guide this choice.
Gaming performance
For casual gaming, 60Hz panels with ALLM work well. ALLM automatically switches the TV to low-latency mode when a console is detected. For competitive or fast-paced gaming, VRR support reduces screen tearing. None of the TVs in this roundup offer true 120Hz panels, but several support VRR and ALLM for smoother console gaming.
Sound quality expectations
Built-in speakers on TVs under $500 are functional but rarely impressive. Most models use 14-16 watt speakers that work for casual viewing but lack the depth and volume for movie nights. Plan to add a budget soundbar in the $80-150 range if audio quality matters. Most TVs include HDMI eARC for connecting modern soundbars with a single cable.
For more TV recommendations, check out our guide to the best TVs around $500 and our picks for the 8 best affordable 4K TVs tested. If you are specifically shopping for a 50-inch set, our 9 best 50 inch TVs under $500 guide covers that size class in detail.
Frequently Asked Questions
What is the best 4K TV under $500?
The Hisense 50-inch E6 Cinema Series is our top pick for the best 4K TV under $500. It offers QLED color, Dolby Vision and HDR10+ Adaptive support, Game Mode Plus for low input lag, and a 50-inch screen that fits most living rooms. At just over $270, it delivers picture quality that rivals TVs costing twice as much.
What is the best value-for-money 4K TV?
The Toshiba 43-inch M450 Series QLED offers the best value for money. It packs quantum dot color, REGZA Engine ZR processing, Dolby Vision and HDR10+ support, and Game Mode with VRR and ALLM into a 43-inch panel that often dips under $200 on sale. For shoppers prioritizing picture quality per dollar, it is hard to beat.
What month is the best month to buy a TV?
November is the best month to buy a TV, thanks to Black Friday deals that often drop prices 30-50% below retail. Super Bowl season in January and February also brings sales as retailers clear inventory. Prime Day in July offers another good opportunity, especially for Amazon-exclusive Fire TV models.
What is a good price for a 4K TV?
A good price for a 43-inch 4K TV is $150-250, while a 50-inch 4K TV typically costs $250-400. 55-inch and larger 4K TVs under $500 are common during sales events. Budget models with basic features start around $150, while mid-range models with QLED color and Dolby Vision support typically cost $200-400.
What smart TVs to stay away from?
Avoid off-brand 4K TVs from unknown manufacturers with no US-based customer support and limited warranty coverage. Steer clear of models with only 1 HDMI port or no HDR support, as these limit future compatibility. TVs running outdated smart TV platforms without current app support also cause frustration as streaming services update their apps.
Final Verdict: Which 4K TV Under $500 Should You Buy?
After 6 weeks of testing, the Hisense 50-inch E6 Cinema Series earns our top recommendation. It combines QLED color, full HDR format support, low-latency gaming, and a generous 50-inch screen for under $300. For shoppers on a tighter budget, the Toshiba 43-inch M450 Series delivers premium features at an even lower price.
The Insignia and Roku models remain solid choices for users who prioritize ecosystem preference over maximum picture quality. Samsung’s U8000H offers brand reliability and the fastest smart TV interface in this price range, though it costs more than comparable competitors.
Whichever TV you choose from this list, you are getting genuine 4K HDR performance that would have cost twice as much a few years ago. For more recommendations across different sizes and budgets, explore our other affordable 4K TV guides.
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